There seems no stopping the popularity of the well established printed T shirts as one of the most enduring items of promotional clothing in the printwear world.
The printed T shirts market is one that is growing in the promotional clothing sector as digital printing technologies become more sophisticated and in turn, lead to a wider range of design opportunities open to T-shirt printers.
In the past solid colour printing was the order of the day, but with the equipment on offer these days full colour is an open to all, limited only by one’s imagination.
The printed T-shirt sector is clearly expanding in it’s audience as printed T shirts are being used in a more engaging way as companies use these custom t shirts to communicate promotional messages to customers, clients and staff. You probably have noticed this at retail stores when staff wear a custom T shirt which details the outlets latest offers or during a sale event.
The freedom that comes with being able to personalise a T-shirt with a particular message or brand due to the sophisticated printing technologies currently available means they can be more widely used as a marketing tool.
Printed T-shirts definitely work as an outlet for communicating a promotional message it’s just a matter of getting the right colour shirt, design and utilising the printing technologies.
There are now more clothing ranges styled for the fashion conscious with ranges dedicated to women in particular with masses of colors to choose from.
Not only are custom T-shirts more stylish than ever, they are now being worn in the workwear market as can be seen when out and about.
If you are looking for a personalised T-shirt with an added twist look no further than an organic or Fairtrade printed t shirt.
The origin of t shirts – So that’s where they came from !
According to the T-Shirt Book written by Scott Fresener the origin of the t shirt was back in 1913 when the US Navy adopted a crew necked, short sleeved white cotton undershirt to be worn under a jumper. The story goes that it was used to cover up sailors chest hairs. It was in the 1930s that the t shirt began to be made in volume by companies such as Fruit of the Loom.
The T shirt was not meant to be seen initially, however over time , stars such as Marlon Brando (A Streetcar Named Desire), James Dean (Rebel Without a Cause) and a young Elvis Presley made the T shirt sexy.
The first printed T shirts appeared in the Second World War. The Smithsonian Institute displays the oldest printed shirt on record, emblazoned with the phrase “Dew-It with Dewey” from New York Governor Thomas E. Dewey’s 1948 presidential campaign. Nonetheless, T shirts were still meant for men until marketing gurus including Walt Disney began to “flock” letters and simple (often peelable) designs onto T shirts to be sold as souvenirs. Then came the ’60s, when hippies abandoned traditional dress for tie-dye. T shirts became one of the easiest, and cheapest, forms of clothing to buy and dye. And a whole industry was born. It is now reckoned that more than two billion T shirts are sold worldwide each year.