Do you include a signature with every e-mail you send? If you don’t, you should. E-mailing without your signature is like going outside without any clothes. No shirt, no shoes, no service!
An e-mail signature acts as your insurance business card, appearing at the end of your e-mail. It provides critical contact information about you or your insurance business, giving people the ability to easily and quickly correspond with you.
When you fail to include an e-mail signature, you create a missed opportunity for communication. Worse yet, you may deter business all together. Many professionals are put off when e-mails are sent without contact information. It wastes their time, is an inconvenience and looks unprofessional. When contact information is readily available, you boost your credibility and people are more likely to explore your company and/or respond to your message.
An e-mail signature is also an effective insurance marketing tool. It’s an easy way to promote you or your company. By putting your contact information in front of people, you improve your company visibility and build brand awareness.
Your e-mail signature should include:
– Your name
– Company name
– Phone number
– Fax number
– Physical address
– Insurance website address
– E-mail address
Keep it short, simple and professional. Most importantly, make it easy to read. Avoid large or small font sizes and multiple font styles or colors. Consider adding a personal photo along with the logo. And if you haven’t already, set up your e-mail signature in Outlook so it automatically populates your outgoing e-mails.
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